And it's been a right old marathon with CHA. Not many of us crafters can be unaware that the bi-annual industry convention has just taken place in California. Enough people go to it from here to make it sound like a really good and glamorous jolly. And it probably is. But the press releases..oh my. Turgid. Too long and too many. And they mostly were only applicable to people attending. I haven't been anywhere near any attending company blogs, looked for new releases or checked out Ranger and Tim Holtz' publicity machines. I don't feel the need to know what's coming, oddly. I am more than secure in the knowledge that people like Jenny, The Artistic Stamper and Marion of Sugar and Spice will work out what we'll want and ship it over when they can, and force a trend that makes me need it soon enough. I want to use the stuff, not look at it longingly on a computer. I know I'm relatively unusual in this regard, and I know that the people writing the press releases etc don't know that, much less care.
|Roman Spanish column top.... Sculpture. Relevant to the last paragraph. Man I'm so cultured.|
But (and there's a point to this..and it's coming soon..). How often do you have to receive marketing emails from the same company/person before you stop bothering to look at them? For me..it's every day. Seriously, I take more notice of the 'once in a while' marketing than I do of the everyday stuff. Some of the companies that I buy stuff from send emails on a daily basis - I'm probably missing some sensational offers because I don't read them. Deramores, Pinterest, The National Lottery, Craftsy, Wowcher.....all have been unsubscribed because they just dilute their interest and impact by mailing too often.
Have a lovely weekend.
Have a nice, opinionated weekend!