Men's cards - the lowdown

Oooh look, a card suitable for a bloke! 

Now, you may not know this, but in all decisions -especially the sort that may come back and bite me on the bottom, I defer to Mr Dunnit.  I like to have someone to blame, it doesn't suit my image to be wrong for no reason and I am completely without instinct.  Take the grduging embrace I've made of TH and the seven shades of wee wee; I really, really hoped it wouldn't last, and now I'm doing it!  Anyway, I digress.  If you've visited before, it might have been at a time when I'm 'blocked' because I have had some men's cards to make.  'Blocked' is the arty, diva way of explaining that I have no idea what to do and so am talking about it by way of procrastinating.  So, even patient Mr Dunnit gets fed up with the whining and gave me some ground rules.  I thought I'd share them, they make interesting and ultimately alarming, reading.
1.  Keep the lines clean.  No ripping or fancy cutting.
2.  No matter if a man can wear pink, he doesn't want it on a card.
3.  Cute is OK in view of 1 and 2.
4.  Technical stuff is good - great colouring, layering, positioning.
5.  It doesn't have to be brown, or green come to that.
6.  Less is more.
8.  Embellishments should be functional.  No bows.  
9.  Lots of this won't apply to a Valentine.
10. If it was left to us, it would probably go in the bin the next day anyway.
Now I should stress that Mr Dunnit is a nice bloke who by his very nature wouldn't want to speak as everyman.  I realise that not all of this will apply to all men.  But there are things about that summary that make me think - great, I can do this easily! And there are things that make me think it's not worth the bother.  Men.  Huh.